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Resume of ISZ
Consultant

EXPERTISE AND SERVICES

Electrical Engineer, Sales and Marketing Consultant, Product Development Strategy and Promotion Specialist, Engineering Failure Analysis, Forensic Analysis, Investigation, Product Liability, Expert Witness Testimony, Engineering Consulting Services
Expertise in sales and marketing disciplines including advertising, public relations, market research, e-mail marketing, Web site development, e-commerce, pricing, sales promotion, strategic planning, sweepstakes, positioning strategies, naming products and companies, distribution channel selection, trade shows, focus groups, competitive analysis, sales force management & training, and new product development

PRINCIPAL INDUSTRIES SERVED
Appliance, Electronics, Manufacturing

EDUCATION
MBA, Marketing, Michigan State University
BS, Electrical Engineering

PROFESSIONAL EXPERIENCE
Consultant, Kevin Kennedy & Associates, Inc.

Providing expertise in sales and marketing consulting, product development strategy and promotion, public relations, market research, and related expertise to a wide variety of clients.

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Sales and Marketing Consultant

Has applied extensive experience in every sales and marketing discipline including advertising, public relations, market research, e-mail marketing, Web site development, e-commerce, pricing, sales promotion, strategic planning, sweepstakes, positioning strategies, naming products and companies, distribution channel selection, trade shows, focus groups, competitive analysis, sales force management & training, and new product development.

Whirlpool

Honeywell

Hewlett-Packard

Magnavox

Intergraph

HONORS AND AWARDS
“ADDY” award

PUBLICATIONS
Has written hundreds of advertisements, catalogs, direct mail letters, brochures, created numerous trademark names and brand names for companies and/or products, conducted sales seminars, written hundreds of news releases, performed numerous market research projects.

Please note that this is an abbreviated CV. A fully detailed unabridged CV is available under special circumstances.

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Electrical Engineer, Sales and Marketing Consultant, Product Development Strategy and Promotion Specialist, Engineering Failure Analysis, Forensic Analysis, Investigation, Product Liability, Expert Witness Testimony, Engineering Consulting Services

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Kevin Kennedy & Associates, Inc.
Rapid Response Engineering® Solutions
3905 Vincennes Road, Suite 320
Indianapolis, Indiana 46268
(317) 536-7000 voice
(317) 536-7220 fax

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