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Development Of New Product Via Reverse Engineering

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XRL is a Physicist, Chemist, Scientist, Corporate Research and Development Specialist, Polymers and Composite Materials Specialist with world-class expertise in industrial polymers, semicrystalline, solid and molten, unmodified, matrix materials composites, foams, gels, coatings, thin films, thick specimens, and suspensions.

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There are many situations in which a competitor has developed a technically and commercially successful product but failed to protect key aspects of this product (such as the compositions of matter that are being used in it) by establishing an adequate patent position.  In such situations, usually the most cost-effective approach is to (a) deformulate the competitor's product, and then (b) "reverse engineer" a product for the client mimicking the competitor's product. 

The deformulation phase of such a project is analogous to "detective work”.  The appropriate experiments are performed at our material testing and characterization laboratory affiliate under the direction of this consultant.  We discover the types and relative amounts of the ingredients in the competitor's product, how these ingredients are put together, and how the synergy between these ingredients results in the observed desirable performance characteristics.  It is best to continue a deformulation project up to some stage that can be considered optimum from the perspective of the Pareto Principle, beyond which the expenditure of additional time and money would only provide refinements with diminishing returns.  This approach, pursued up to such an optimum stage of refinement, generally makes it unnecessary to perform most of the wasteful trial-and-error experimentation that would have been needed to develop the product if we were to embark upon the product R&D project without the benefit of the information provided by the deformulation. 

After thus figuring out what makes the competitor's product work as it does, I "reverse engineer" for the client a product that is very similar to (and at least as effective as) the competitor's product.  We then prepare, test and refine prototypes until the product is ready for commercialization.

Read other articles by this KKAI Associate:

Model And Software Development

Development Of New Product And Related Patent Position

Material Substitution Considerations

Physicist, Chemist, Scientist, Corporate Research and Development Specialist, Polymers and Composite Materials Specialist, industrial polymers, semicrystalline, solid and molten, unmodified, matrix materials composites, foams, gels, coatings, thin films, thick specimens, and suspensions.
Resume of RCH chemical engineer, corrosion protection engineer, protective coatings and linings consultant, component corrosion failure consultant, engineering failure analysis, accident investigation, accident reconstruction, specialist, forensic analysis investigation expert witness testimony, engineering consulting services

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Kevin Kennedy & Associates, Inc.
Rapid Response Engineering® Solutions
3905 Vincennes Road, Suite 320
Indianapolis, Indiana 46268
(317) 536-7000 voice
(317) 536-7220 fax

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